A couple of weeks ago we launched our first preview of YayTrail to a small group of testers - a communication tool that allows our users to open up the web around them and to edit it in new ways, creating a web experience is that is more personal and customised, and to share this with their friends.
YayTrail has been developed in the context of a web that is now all about participation and creation. More and more people are adding their stamp to the web - through blogs, YouTube videos, Twitter feeds, comments, message boards and so much more besides. We all leave a trail of content behind us - ideas, thoughts, insights, brilliance, silliness and everything in between.
With that in mind, we'd like to give you more control over how you can create and share content on the web around you. We want to break open the webpage to allow you leave your mark where you want and how you want. Our users can edit news stories with their own contributions right in line with the journalists, embellish recipes with their own twist on cookery sites, add corrections and additional tips to how-to guides, voice personal experience with products at online stores and company websites, breathe new life into out-of-date information, add notes and summaries to online learning material...and so much more. Every webpage becomes open to your contribution, your ideas, your voice. Importantly, your content is a first class citizen with YayTrail - your comments need no longer be buried amongst a sea of strangers. Type your content where you see fit, and when your friends visit that page, they'll see your writing right there where you left it, cleanly in-line with the structure of the page. Follow your friends too, and turn your web into a social and personal one to see what the people you care about think, quickly and easily.
Our current release is early, and by no means feature-complete. For the purposes of this preview, all users are following each other through their inbox, but soon you'll be able to pick and choose the people you want to follow. The software is early too, and currently available for FireFox only.
If you'd like to try YayTrail out, we're still taking new signups here. This is just the beginning, and we'd like you on board to help us create something special! The feedback so far has been amazing - thanks to all those who've signed up already. We hope to deliver on your feedback as the service matures, and hope we can continue to enjoy your ideas and recommendations. To help open up feedback channels further, we're starting this blog to provide a space where we can share news, announcements, development updates and hints and tips on getting the most out of YayTrail. Further posts will appear here to keep you in the loop, so check back soon!
Tuesday, September 22, 2009
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